URBAN fashion

Five20’s apparel

THE CHALLENGE

To build a brand for an NYC-based urban apparel company. The brand's casual clothing includes shirts and hoodies and features typographic themes. Typography serves as the focal point of the clothing items, transforming the text into a fashion statement. Graffiti-style fonts provide edginess, while the circular logo suggests community and pride. Five20's is a brand aimed at young fashionable males who love New York and want to express their pride in urban fashion.