THE CHALLENGE

The India Center is a nonprofit that hosts programs designed to promote Indian culture. By bringing assets together and creating a unified brand, I increased visibility, expanded their reach, and widened their target audience for cultural events. The identity uses warm, inviting colors, clean typography, and consistent layouts across print and digital assets. Every image is centered on depictions of deities, which have long been a component of Indian culture and create an immediate visual link to tradition and spirituality.