THE CHALLENGE
To create a men's apparel line that embodies the exoticism of the natural world. I drew inspiration from tropical themes, vegetation, and wildlife. I employed geometric and natural repeating themes in the layout to provide the clothing texture and style. Deep greens (emerald, forest, and olive) combined with gold hues gave the pieces a sophisticated, eye-catching appearance that could be worn for various settings, from classy evening gatherings to informal brunches. The logo is simple and relevant; the leafy crown creates a unique “king of the jungle” design and functions well on the packaging and clothing tags.